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ChatGPT in the World of Digital Marketing

In the last few days, every industry has been buzzing with ChatGPT and its ability to communicate. AI development has revolutionised the...

Performance Marketing: The Albatrot Way

Albatrot is an independent creative agency that provides marketing and communication solutions based on a solid backing of data and...

Your Cheatsheet to Handling Performance Marketing Challenges

If you were to search online, there are a zillion advertising agencies claiming to be the best in the business. While you can choose an...

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A Day in the Life of an Albatrotter

Ft. Ganesh Raut, Art Director He's one of the most wanted Albatrotters! The most in demand, reliable, and everyone's favourite - Ganesh...

Effective Target Marketing on Facebook

Facebook allows you to target advertisements for your audience. However, how does it work? How do you select the right demographic for...

Making Sure Your Audience Doesn't Skip Your Ads

How often does it happen while checking a website an Ad blocks your view, or while watching a movie, an advertisement interrupts it? That...

9 P's of Marketing Mix to Improve Advertising Campaigns

Yes, you read it right! No, there's no typo in our title! So what are these 9Ps of Marketing Mix? We know the four Ps of Marketing Mix,...

Relevance of Newspaper Advertising in 2023

Newspaper advertising is one of the oldest forms of advertising; however, with the growth in digital marketing and social media...

Failed Advertisements: An Opportunity to Learn!

by Isha Vaidya To err is human, and advertisements are created by such humans! No amount of talent and experience can immune someone from...