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Meryll Koshy
- Sep 17, 2020
What lies in store in the world of packaging
Though originally it was created for the purpose of storage and preservation, packaging today is more than just a means to carry, conserve and transport your product. Packaging efforts were initially created to keep food preserved for longer when soldiers were shipped off to war. Since then we’ve made strong headway coming through the ages of cardboard cartons, aluminium foil, cellophane and many more (like plastic — the real MVP and game changer). Packaging today is vastly
Meryll Koshy
- Sep 9, 2020
Advertising responsibly with the Barnum Effect
If you’ve ever taken a Buzzfeed quiz to find out what kind of bread you are or a deep truth about yourself based on your choices in a few desserts, then allow me, a Buzzfeed certified Baguette Bread to say that you have already experienced the Barnum effect. At some point, you’ve probably been fooled by how a personality quiz or a horoscope can tell you a deep truth about yourself so accurately. What you’re experiencing is really called the Barnum or the Forer Effect. This is
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