Blog | Albatrot

Keeping your sanity amidst the productivity culture

How to handle self-expectations now that you're home and what the productivity culture isn't telling you “A lot of you have been asking how we stay so productive from home”, and we’re finally here to dissect that expectation. With a sledgehammer. So, here’s a mindfuck of a fact that you need to get on board with, before we begin — As a human being, there’s an insidious quirk to your brain that, if you let it, can drive you absolutely batshit crazy. God’s special gift to our species was that we can have thoughts about our thoughts — if you’re anxious, chances are you’re frustrated about being anxious; if you’re angry, you’re most likely guilty that you’re angry; and we can do this with just a

Meryll Koshy

Sep 17

What lies in store in the world of packaging

Though originally it was created for the purpose of storage and preservation, packaging today is more than just a means to carry, conserve and transport your product. Packaging efforts were initially created to keep food preserved for longer when soldiers were shipped off to war. Since then we’ve made strong headway coming through the ages of cardboard cartons, aluminium foil, cellophane and many more (like plastic — the real MVP and game changer). Packaging today is vastly commercialised. It is now focused on marrying the idea of functionality and design. With epic globalisation came the idea that the product packaging is your brand’s first interaction with the audience. Which is why the c

Meryll Koshy

Sep 9

Advertising responsibly with the Barnum Effect

If you’ve ever taken a Buzzfeed quiz to find out what kind of bread you are or a deep truth about yourself based on your choices in a few desserts, then allow me, a Buzzfeed certified Baguette Bread to say that you have already experienced the Barnum effect. At some point, you’ve probably been fooled by how a personality quiz or a horoscope can tell you a deep truth about yourself so accurately. What you’re experiencing is really called the Barnum or the Forer Effect. This is essentially a psychological phenomenon wherein an individual believes that a personality description applies to them specifically, despite the fact that the message was so generic that it applies to almost everyone. Thi

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The Ethics of Clickbait

Repurposing your product to serve your consumers’ new needs

Keeping your sanity amidst the productivity culture

What lies in store in the world of packaging

Advertising responsibly with the Barnum Effect