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Nikita Khatwani
- Nov 18, 2020
The Ethics of Clickbait
If you have visited the internet since 2009, chances are, you have been manipulated into clicking a random link at least a few times; hopefully it wasn’t one of those shady ones that max out your credit card within a few seconds. If it was, we apologize for bringing back bitter memories. (Source - Google Images) Where does it come from? In essence, clickbait, as we know it now, can be considered derivative of sensational journalism, used in the event of war, a celebrity scand
Girish Rasam
- Nov 11, 2020
Repurposing your product to serve your consumers’ new needs
When Steve Jobs returned to Apple in 1997, the company was on the verge of bankruptcy. Sales had dropped by more than 30% and the company was in crisis mode. In a move that defined the future of Apple, Jobs decided to reduce the number of their products by almost 70%. Instead of relying on retailers’ requests for changes in Apple’s product models, Jobs decided to stick to only four variants that focused on specific consumer personas. In doing so, Apple managed to register a $
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