Blog | Albatrot

Why leveraging platform-specific insights can lead to robust online sales

If you remember the iconic last scene from DDLJ, you'll notice that major parts of the movie involved Simran's father slowly yet gradually coming to terms with Simran's feelings for Rahul, the boy whom she loved so deeply. While the movie made for an entertaining watch, in a real-life scenario set in 2020, all the characters would live a more fulfilling life if they understood each other's sentiments better. While there's no way yet to fully understand how and why we feel the way we do about others, social media has thankfully come a long way in gaining insights about consumer behaviour and predicting the way people would choose to interact with your brand across each platform. (Source - Fre

Nikita Khatwani

Nov 18

The Ethics of Clickbait

If you have visited the internet since 2009, chances are, you have been manipulated into clicking a random link at least a few times; hopefully it wasn’t one of those shady ones that max out your credit card within a few seconds. If it was, we apologize for bringing back bitter memories. (Source - Google Images) Where does it come from? In essence, clickbait, as we know it now, can be considered derivative of sensational journalism, used in the event of war, a celebrity scandal, or, you guessed it, a global pandemic. It presented little or no legitimate news while making use of eye-catching headlines to lure people into buying the newspaper. What’s wrong with it? Clickbait has always had a n

Girish Rasam

Nov 11

Repurposing your product to serve your consumers’ new needs

When Steve Jobs returned to Apple in 1997, the company was on the verge of bankruptcy. Sales had dropped by more than 30% and the company was in crisis mode. In a move that defined the future of Apple, Jobs decided to reduce the number of their products by almost 70%. Instead of relying on retailers’ requests for changes in Apple’s product models, Jobs decided to stick to only four variants that focused on specific consumer personas. In doing so, Apple managed to register a $309 million profit for the next year. Now how does a company manage to turn its fortunes despite being only 90 days away from insolvency at one point of time? The answer lies in Jobs’ auto-biography, where he says, “Deci