There’s a lot we don’t know about who we are. There’s another part of us that we don’t think of highlighting each day. But at the core, at the very base of our existence, we are primal. We were born in a world of animals, and survival is what we know best. Since the pandemic hit, a lot of businesses have gone belly up, and many have adapted to fit the need of the hour. Bathing soaps that spoke of freshness are now highlighting their antimicrobial properties. Brands that were

Take a second and think about the last time you bought something — be it a pair of shoes off a website, or a jar of pickle from your local grocery store. Why did you buy it? Yes of course, because you needed it or wanted it, but why did you buy that product in that colour or flavour from that brand? Because you were influenced. Perhaps, by the smell of your grandma’s house when she made that pickle, or maybe because your friend shared her personal experience running in those

Isn't it amazing how the internet accommodates so much information for a diversity of people of varying age ranges? People can log on to a website or go to a store and browse for a content piece or a product that connects with them while factoring their needs and meeting their requirements. It is imperative that brands create products and solutions to cater to a varied audience so as to sell in multiple markets and expand their target audience in lieu of inclusivity. In other