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Extending the application of the product in ad communication to fit the WFH context
There’s a lot we don’t know about who we are. There’s another part of us that we don’t think of highlighting each day. But at the core, at the very base of our existence, we are primal. We were born in a world of animals, and survival is what we know best. Since the pandemic hit, a lot of businesses have gone belly up, and many have adapted to fit the need of the hour. Bathing soaps that spoke of freshness are now highlighting their antimicrobial properties. Brands that were
