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Shivanjali Ahluwalia
- Aug 12, 2020
Content Creators — The Catalysts of Brand Building
Take a second and think about the last time you bought something — be it a pair of shoes off a website, or a jar of pickle from your local grocery store. Why did you buy it? Yes of course, because you needed it or wanted it, but why did you buy that product in that colour or flavour from that brand? Because you were influenced. Perhaps, by the smell of your grandma’s house when she made that pickle, or maybe because your friend shared her personal experience running in those
Meryll Koshy
- Aug 3, 2020
Designing for varied audiences:
Reaching your audience with the right design language
Isn't it amazing how the internet accommodates so much information for a diversity of people of varying age ranges? People can log on to a website or go to a store and browse for a content piece or a product that connects with them while factoring their needs and meeting their requirements. It is imperative that brands create products and solutions to cater to a varied audience so as to sell in multiple markets and expand their target audience in lieu of inclusivity. In other
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