Blog | Albatrot

Extending the application of the product in ad communication to fit the WFH context

There’s a lot we don’t know about who we are. There’s another part of us that we don’t think of highlighting each day. But at the core, at the very base of our existence, we are primal. We were born in a world of animals, and survival is what we know best. Since the pandemic hit, a lot of businesses have gone belly up, and many have adapted to fit the need of the hour. Bathing soaps that spoke of freshness are now highlighting their antimicrobial properties. Brands that were in the business of alcohol, are today making sanitizers. Companies that delivered world class events for corporates, are now repositioning themselves to help those same corporates build a safer workplace when the workfor

Shivanjali Ahluwalia

Aug 12

Content Creators — The Catalysts of Brand Building

Take a second and think about the last time you bought something — be it a pair of shoes off a website, or a jar of pickle from your local grocery store. Why did you buy it? Yes of course, because you needed it or wanted it, but why did you buy that product in that colour or flavour from that brand? Because you were influenced. Perhaps, by the smell of your grandma’s house when she made that pickle, or maybe because your friend shared her personal experience running in those shoes, with you? While these are a few of the probable ways that swung your vote, there’s a stronger, more traditional influence that has been nudging us, subtly - celebrité. From product placements to endorsements, you

Meryll Koshy

Aug 3

Designing for varied audiences: Reaching your audience with the right design language

Isn't it amazing how the internet accommodates so much information for a diversity of people of varying age ranges? People can log on to a website or go to a store and browse for a content piece or a product that connects with them while factoring their needs and meeting their requirements. It is imperative that brands create products and solutions to cater to a varied audience so as to sell in multiple markets and expand their target audience in lieu of inclusivity. In other words, you want to make sure your brand “vibes” with a larger audience the right way. Each generation comes with its own unique set of values, capabilities and patterns of cognition that shape how it sees the world and

Why leveraging platform-specific insights can lead to robust online sales

The Ethics of Clickbait

Repurposing your product to serve your consumers’ new needs

Extending the application of the product in ad communication to fit the WFH context

Content Creators — The Catalysts of Brand Building

Designing for varied audiences: Reaching your audience with the right design language