Get Ready for 2023 with Instagram
(Source: Pinimg)
Instagram like all other social media platforms has become a marketing platform for all businesses big and small, local or global. Instagram is a melting pot with brands, customers, celebrities and influencers. What started as an image sharing platform has blossomed into a large branding and marketing platform - one that must be used by all brands alike.
With a new year, comes a new trend, and you must be one step ahead to prepare for the upcoming changes.
Here's what you need to do to prepare for Instagram marketing in 2023:
Engage More
Instagram, when first introduced, was limited to sharing pictures and stories. However, today we can share reels and start trends. Instagram has become an effective platform for audience engagement. In 2023, you must explore different ways of using reels to engage your audience, considering the Instagram algorithm which favours reels over static posts or carousels. Hence, optimise the creative platform by creating 90-second vertical videos to engage your audience.
Experiment More
Make it your new year's resolution to experiment with Instagram advertisements. Use paid Instagram advertisements, boost posts and target your audience. You can target manually or automatically as per choice.
Each time you share an advertisement on Instagram, make sure to observe the analytics. Based on that, you will be able to strategise better.
(Source: Shopify)
Use relevant and popular hashtags to increase exposure for your posts. With hashtags, you must be careful. Create a hashtag related to your brand name, and add new hashtags related to the post. In addition, you must use a few hashtags that are popular in your industry. To understand all the do’s and don’ts of using hashtags, read our Blog: Effective Use of Hashtags for Successful Social Media Marketing.
Go Live
Live streaming is one of the newest and most popular features on Instagram. It attracts immediate attention from the audience and allows them to step into your world. If your brand is into the food industry, for example, go live and share a few recipes; interact with your audience and answer their questions related to products or ingredients. There are multiple ways of engaging with your audience using this feature.
Collaborate with Influencers
Instagram is a place for influencers (and we know that they are wildly popular) and to collaborate with those influencers to build a profile. Consider the influencer's engagement rate, followers and quality of content.
This is different from traditional marketing, and audiences find it more personal.
To optimise this opportunity well, check out our Blog: Why You Need Influencers
Giveaways Win
Host contests and giveaways on your page. Ask your followers to participate. Give a few offers to the winners or a hamper. Request your followers to complete a few conditions to take part in the competition.
You can ask them to:-
Answer a question
Tag a friend
Share a story with your hashtag
This will make you reach a wider audience. Also, you will have a chance to widen your audience. If you want to learn more about your target audience, use entry forms to gather contact details, email addresses and ages for marketing.
In 2023, be strategic with your Instagram marketing (Strategy is way more important than you might think!). Experiment to engage your audience. If the social media application releases a new tool or feature, ensure to optimise it for your brand's growth. Be a trendsetter. Collaborate with the best digital marketing agency (AKA us) to help you with Instagram marketing!
If you want to learn about marketing on Instagram, click here to read our Blog: Mistakes to Avoid While Branding on Instagram.