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Effective use of #Hashtags for successful social media marketing

#Hashtags are omnipresent on social media. It is highly unlikely for someone to be a part of social media and not come across hashtags. These #Hashtags were first used widely on Twitter; however, today, they are common on other social media sites such as Facebook, LinkedIn, Instagram and Pinterest.

These hashtags give you a powerful way of engaging with the audience and enhancing the impact of your social media campaign. In addition, mastering this tool comes with no additional cost apart from the research time.

So, what are these #Hashtags, and what do we do with them?

The sign ‘#’ works like a label on social media to find posts or details with a particular theme or topic. It is made by placing the symbol "#" in front of a word or words without any spaces.

Hashtags help social media index your posts and group them with the correct themes as per relevance.

You can include these hashtags at the beginning, middle or end of a social media post. Your audience can then engage with these posts using the same hashtag in their stories or comments.

(Source - Naylor)

What is the purpose of these hashtags?

In today's world, where everything is shared on social media, content is scattered on multiple platforms and brands are competing to grab the audience's attention in a short time span, hashtags help a brand cut through the clutter and stand out. As a result, they help the business reach the right audience with similar interests.

Why use these hashtags?

  • Any post you share on social media will reach your current audience. But to reach a wider audience and potential clients, hashtags are a highly effective method. It is extremely easy to find relevant topics with the use of hashtags.

  • Hashtags help grab attention based on a person's interest, induce desire within them and compel them to act, leading to an improved conversion rate.

  • Hashtags are not stagnant; they are ever-evolving. With changing trends and preferences, hashtags also change. This helps the audience connect with brand-new information.

  • Hashtags make your content unique and easy to find. They keep relevance alive and offer new details to your audience.