We Are Flight
WE CREATE BRAND SOLUTIONS
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring."
- Paul Rand
Albatrot hatched in 2016 with the vision to devise creative marketing solutions, tasteful design and meaningful content.
We specialise in devising targeted marketing strategies for those brands to succeed.
We are marketing natives. With over 20 years of collective experience in both traditional and new media, we value the thought people put behind the brands they build.
What sets us apart is our ability to understand the business needs of our clients and present holistic solutions to drive their company forward using real world data.
We think. We create. We innovate
Social Media Management
Facebook, Twitter, Instagram, Youtube, Snapchat, Tumblr,WhatsApp, Pinterest, LinkedIn...the list goes on. For maximum social media engagement, we will craft your image on the platform of your choice and create designs and marketing content that speaks to your audience in your unique voice. We ensure swift responses to consumers by keeping all channels of communication open, and regularly updated.
A brand's identity determines how it is perceived by consumers. We break down every aspect of your brand and its values, and craft a complete guide to you as an organisation which will ensure that all communication and contact concurs with your unique identity. As a specialist branding agency, we can craft designs through which your voice will speak to your target group.
Digital Strategy & Planning
Consider your website to be the showcase of your work for your target audience. It is where engagement has to be most experiential and meaningful. We work closely with a team of UI/UX developers who are constantly pushing the possibilities of website design and development to create unique, interactive web experiences that allow brands to engage with consumers in new and innovative ways.
Digital communication is at the forefront of every brand's agenda. Through analysis of data and web trends, we identify a brand's target audience, understand their behaviour online, and devise an integrated marketing strategy to maximise consumer engagement and increase advertising outreach.
Search Engine Optimisation
Ask any advertising or marketing expert and they will tell you that content is king. We are experienced marketers with expertise in creating disruptive, curious content that pushes audiences to think, engage and consume. Video production, photo shoots, copy and content writing and music composition all fall under our realm of creativity.
SEO is the key to maximising your visibility online. We identify the right keywords to associate with your brand and execute a front-end SEO process to seamlessly place these keywords without diluting your message. Further, we optimize the back-end SEO process to create a holistic SEO strategy that will give you an edge over competition.
Many brands need a voice in traditional media. For them, we believe that conducting curated marketing events is the best way to engage influencers and the media to maximize PR reach. If you want to earn free media publicity, get influencers talking about your brand, or simply let your sales team know the future plans for the company, this is the medium of choice!
For brands, reaching out to consumers directly is the best method to engage them and maximize PR reach. We use our years of expertise in on-ground promotions to create consumer experiences that stop and delight. These promotions are crafted to link well with new media to maximise their impact on your brand.