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Types of Remarketing in Digital Marketing

Remarketing is a technique used in digital marketing to connect with people who have been exposed to your advertising communication in the past. It is an affordable method of increasing revenue and optimising the advertising budget.

Remarketing helps you connect with those who visited your website and browsed through your offerings but never made the purchase. In other words, your brand caught their attention and your message made them interested in your website; however, it never turned into a desire that would motivate action.

(Source: PushAd)

Types of Remarketing

Remarketing can be accomplished in several ways; however, there are a few common types of remarketing that are popular in current digital trends. Let’s have a look.

Standard Remarketing

This involves displaying ads to past visitors who clicked on the ad but never made a purchase. You can also target the audience via search engines like Google or Bing.

You can run an SEO campaign for remarketing your audience with a standard technique.

Dynamic Remarketing

Dynamic advertisements are customised messages that are suitable for all audiences. It helps in targeting them with a strategy that is tailor-made for them. Here, you can share advertisements or offers for particular products that a customer checks. These ads can work as a reminder and improve conversion.

Video Remarketing

Audiences prefer watching videos over going through long copies or reading websites. Video marketing is an audio-visual medium which improves recall. For example, students looking for universities and admission procedures are often exposed to videos by different institutes with registration links.

(Source: MarTech)

Email Remarketing

With email remarketing, you target the ones who have opened your website through email but didn't make a purchase. This is one of the most popular ways of remarketing as it is cheaper than other options and yet personalised.

You can accomplish remarketing with Google, Facebook, Yahoo, Bing, etc. Have a clear idea about what you're trying to achieve and who your ideal target audience is. Identify different areas and platforms through which you can connect with your audience. Once you are clear about the goals, you will run successful remarketing campaigns.

It is important that you understand inbound marketing to support your remarketing effort. Learn about the stages and benefits of remarketing by reading our Blog: Inbound Marketing.

If you want to collaborate with experts to create effective remarketing and digital campaigns for your brand, click here to connect with our experts.


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