TrotterTales: A Social Experiment!

Do you know the biggest challenge for creative minds? Time? Deadline? Creative blocks? No! The biggest challenge is working for an equally creative client, and that's what Social brought for us.

A creative, out-of-the-box brand and an equally off-beat campaign for them! What could be more challenging yet rewarding?

Kahani thodi filmy hai, but so are the Albatrotters!

When Social approached us to create a greater impact with its loyal customer base while bringing forward the quirky, unorthodox vibe of the brand's personality our team was challenged.

So, what did we do?

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Social is a Cafe, Bar and co-working space at several locations. It is known for its ambience and delicious food. Be it lunch, brunch or a party, Social can simply say 'Main Hoon Na' to attract more people to its ambience.

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The brand serves millennials and Gen Z's up to date with trends and different aesthetics. Their followers not only want to know more about the brand but also want to be engaged with the brand. We were targeting the most fashion-forward, trendy, quirky and cool generation. Keeping their fleeting hearts engaged is a task since all of them would say, "Yeh Dil Maange More" when it comes to brands.

This led us to two routes of execution, one with year-long engagement with small campaigns and one collaboration with relevant influencers. Taking inspiration from the brand we decided to go with Hinglish as a language cause you know, "Yeh toh ek vibe hai."