The Role of Artificial Intelligence in Advertising
Do you remember the word assistant we used to have in the shape of a paperclip in the old version of MS Word? Well, that was a simple example of artificial intelligence (AI). We have been encountering AI in some form or other from the very beginning of technology. But it has expanded and been modified in a more advanced form with time.
When it comes to advertising, AI has become an increasingly important part in recent years. Let’s see how: -
Personalised Advertising: Sometimes, we see ads for products or services we discussed over chat with someone. Sometimes it feels impossible! But that’s artificial intelligence. Based on one’s browsing history, location, and other parameters, AI can create detailed profiles of users. Additionally, it uses Natural Language Processing (NLP) to understand user queries and deliver more relevant ads. Through this, advertisers can reach people who might be interested in their messaging, thereby enhancing the success of their campaigns.
Predictive Analytics: While shopping online, we often see shopping websites show us personalised styles and outfit choices. Is there a person sitting on the other side doing this for you? Of course not! Here, AI helps the company by assisting consumers with predictive results. It predicts future consumer behaviour by analysing data from past campaigns and user behaviour. This helps advertisers make more informed decisions about campaigns and strategies that are likely to be most effective.
Ad Optimisation: We often notice some survey pop-ups, or sometimes we see product ads and feedback options while watching videos on YouTube. How do these automated surveys or ad pop-ups work? AI algorithms can analyse ad performance data in real-time and automatically adjust to improve campaign outcomes. For example, an AI-powered ad platform may adjust ad delivery based on the time of day, audience behaviour, and ad creative performance.
Chatbots and Virtual Assistants: Whenever we visit a website, we receive messages from a floating chatbox, “How can I help you?” These are AI-powered chatbots. These bots and virtual assistants can provide personalised recommendations and assistance to consumers, helping them make purchase decisions and improving the overall customer experience by answering questions and providing support.
Content Creation: Who doesn’t know Chat GPT? It is the most hyped AI technology in recent times. This is another example of AI helping with content creation. AI can create ad copies, social media posts, and product descriptions, among many other things. This helps save time and resources for advertisers while still delivering high-quality content. Popular apps like Canva and photo and video editing tools like InShot and Photoshop - are all AI-driven. So the world of advertising has much to derive from AI possibilities.
Even AI assistants like Siri or Google Assistant show results of different brands or websites when asked. While just a few decades ago, advertisements were handmade, human-driven, and price-worthy, with less competition in the ad market, today’s world has hundreds of competitors for a single product or service type. Every brand is trying to reach high on the consumer demand list. Hence, reaping the benefits of AI is an excellent way of establishing one’s presence in consumer demand.
At Albatrot, our team of experts uses strategies backed by data and design to reach the best consequences for its clients - with AI being one of the strategic approaches. To use our support to create similar solutions for your brand, contact us here.