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Improve Your Long & Short Format Content

The market is client-centric and also keenly aware of what they like and dislike when it comes to brand communication. For marketers, it is not easy to convince a client when a plethora of similar options is available in the market.


Every business aims to create an unforgettable experience for their clients. However, not all can succeed in creating it. In order to engage, educate, inform and convince the audience, businesses need to communicate well with them. Short-form and long-form content are vital to any business communication.



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What is Short-form Content?

Any content that is less than 1200 words is considered as Short Format Content. Some marketers set the bar at 2000 words, while others stop at 750.

This indicates that word count cannot be the sole determinant of short-format content. We include Blog posts, Social media posts, Print and digital advertising, Short videos and podcasts, Infographics, Email campaigns, Landing pages, One-sheets, Case studies, Press releases, Slideshows and Chatbot scripts within short format content.


Short format content is:

- Easy to accept

- Easy to produce

- Quick to produce

- Quicker to improve conversion

- Short format content


So, how will you improve your short format content?

Due to its nature and limited word count, many think that short-format content will be easy to manage. However, gathering audience attention is no child's play.

Here's what you can do:

  • Focus on details. Add information as and when possible. Ensure whatever you share encompasses the idea.

  • Choose unique information and insights. Select and focus on factors that will make you stand out in the crowd.

  • Share details for further reading. You want the audience to stay; hence, pick engaging details for your audience to browse further.

  • Use interlinking to bring together each piece of information. It will strengthen your content.

  • Combine underperforming posts into a long one to get the idea out.

Following the above-given tips will help you improve your short-form content.



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What is Long-form Content?

Long-format content is an encyclopedic piece of information. It covers each detail of the topic in a clear yet engaging manner, and in generally more than 1200 words. Again, the word limit is undecided since a 2,000-word article, one-hour web tutorial, and 10,000-word e-book are all compiled under 'long-form content’.

Long-format Content generally includes Guides, E-books, Long-form videos and podcasts, Product roundups, White papers, Webinars and Live event recordings.