Improve Your Long & Short Format Content
The market is client-centric and also keenly aware of what they like and dislike when it comes to brand communication. For marketers, it is not easy to convince a client when a plethora of similar options is available in the market.
Every business aims to create an unforgettable experience for their clients. However, not all can succeed in creating it. In order to engage, educate, inform and convince the audience, businesses need to communicate well with them. Short-form and long-form content are vital to any business communication.
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What is Short-form Content?
Any content that is less than 1200 words is considered as Short Format Content. Some marketers set the bar at 2000 words, while others stop at 750.
This indicates that word count cannot be the sole determinant of short-format content. We include Blog posts, Social media posts, Print and digital advertising, Short videos and podcasts, Infographics, Email campaigns, Landing pages, One-sheets, Case studies, Press releases, Slideshows and Chatbot scripts within short format content.
Short format content is:
- Easy to accept
- Easy to produce
- Quick to produce
- Quicker to improve conversion
- Short format content
So, how will you improve your short format content?
Due to its nature and limited word count, many think that short-format content will be easy to manage. However, gathering audience attention is no child's play.
Here's what you can do:
Focus on details. Add information as and when possible. Ensure whatever you share encompasses the idea.
Choose unique information and insights. Select and focus on factors that will make you stand out in the crowd.
Share details for further reading. You want the audience to stay; hence, pick engaging details for your audience to browse further.
Use interlinking to bring together each piece of information. It will strengthen your content.
Combine underperforming posts into a long one to get the idea out.
Following the above-given tips will help you improve your short-form content.
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What is Long-form Content?
Long-format content is an encyclopedic piece of information. It covers each detail of the topic in a clear yet engaging manner, and in generally more than 1200 words. Again, the word limit is undecided since a 2,000-word article, one-hour web tutorial, and 10,000-word e-book are all compiled under 'long-form content’.
Long-format Content generally includes Guides, E-books, Long-form videos and podcasts, Product roundups, White papers, Webinars and Live event recordings.
Long format content i:
- Better for search results
- A great anchor for content
- Sharable in nature
- Good for credibility
- Long format content
How will you improve your long-format content?
Long-format content can yield results beyond expectations. However, creating engaging and interactive content in a long format isn't easy, also given the audience’s limited patience and attention span. So, here's what you can do to improve your long-format content:
Create information that is relevant and useful. Many tend to go overboard while optimising the word limit. However, instead of thinking of word count, focus on details.
Follow a structure that will make your content 'skimmable'. Add headlines, subheadings and pointers to help the search funnel.
Include visual representation. Add suitable images that will break the monotony of the content while displaying the ideas for better understanding.
Use short-format content. Don't forget to create longer pieces of information based on your popular short format.
Ensure that your posts are mobile-friendly. It is crucial to have an information format suitable for mobile screens.
Be it long-format or short-format content, the information created and shared with an explicit objective will yield results. Instead of comparing the two formats, understand how search engine optimisation works and optimise both types of content. We’ve made understanding Search Engine Optimisation easier on our Blog: 6 Reasons to Use SEO. Check it out!
If you want to connect with experts to help you with long and short-format content, click here to connect with us.