Importance of brand identity for your business

It’s easy, and quite common, for many to dive head-first into business promotions without first working on their brand identity. They fail to consider the end goal before starting promotions, and end up focusing too strongly on tagging along with short-lived trends. However, this hastiness about promotions and neglecting the significance of your brand identity can tax your business.

A strong recognition and differentiation point for your brand will drive better business than any trend-driven promotion. Creating a brand identity that supports your goal is thus crucial for business development. Top marketing agencies will help you create a brand identity through various visual aspects that bring your brand together.

One can showcase their brand identity with

Logo
Stationary
Flyers, brochures, reports
Signage
Packaging
Website
Apparel

So what then does ‘brand identity’ exactly mean?

It is the application of brand value on any visual element that can be used to promote the business. It is more than a simple logo. Several marketing components can be incorporated to reinforce brand identity.

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What makes brand identity so important?

Brand Personality

With colors and designs, anyone can easily recognise whether a brand is fun and quirky or premium and luxurious, thereby showcasing the brand personality. This brand personality ends up setting a tone for the brand and its communication. Any of the top advertising or marketing firms will suggest working on brand personality before diving into promotions.

Consistent Look

Such an identity helps in creating a consistent look for the business. Color palettes, fonts and designs help create a cohesive look suitable for the brand personality. These looks, when consistent, offer a pattern to advertisements to set their look and feel.