Advantages of Social Media Marketing

With the immense growth of social media and its influence, networking platforms such as Facebook, Instagram and Twitter have become a part of our lifestyle. We are not immune to the charm of social media, with its potential for a wide reach giving rise to far-reaching media marketing campaigns.


(Source - Timo Elliott)


Today, we can connect with anyone from around the world, creating a virtual society where you can interact, engage, entertain and educate a large audience. This has turned social media into a marketplace that is open for all. Hence, without a doubt, social media marketing is the need of the hour.


Its multiple advantages include the following:

  • Increased brand awareness

Whether you're an established brand or a small business, your target audience is available on social media. A presence on social media will help you create awareness about your brand among the community. Anytime anyone likes, shares or engages with your content, it will reach the next group of audiences, thereby increasing awareness about and recognition of your brand.

  • Increased inbound traffic

Without marketing your business on social media, you're limiting your reach. Those familiar with your brand will search keywords related to your business, which means that every social media post you upload is an opportunity for your audience to check your website. Optimizing content on different platforms increases inbound traffic, driving potential clients to you, while also leading to better search engine results for your business.

  • Better conversion rate

With social media marketing, you can establish your authority by showcasing your expertise through your posts. At times, the details you share on social media can support the credibility of your website. With this, and with regular interaction with your clients, you can create better conversion.

  • Improves client satisfaction

Marketing on social media will help you interact with your clients and get their immediate feedback. It will initiate a dialogue between you and them that will help you understand their requirements better, and accordingly improve your products and services for them.

Any of the top advertising agencies will suggest working on social media for client satisfaction. Though, it might seem a bit unusual but social media is beyond entertainment and has the power to influence businesses.

  • Improves brand loyalty

Client satisfaction and brand loyalty go hand-in-hand. Once you start working on client satisfaction, the rate of retention increases, consequently creating brand loyalty. Businesses can connect with their customers via social media and work on their feedback to build trust and establish a long term relationship leading to loyalty building.

  • Cost-effective marketing

Social media marketing is cost-effective compared to traditional methods of business promotion. With limited investment and higher ROI, anyone can start marketing on social media. If you do not wish to create an elaborate campaign on social media, start by uploading simple posts. Invest in small amounts for social media promotion and evaluate the results.


(Source - Oracle)


Social media is a versatile tool of marketing communication that engages and entertains a large audience. Due to its prominence and influence on the users, brands are recognizing its vitality. Click here to know more about Albatrot’s social media management project for Raw Nature. Contact us to connect with our experts.