9 Reasons Why You Need Internal Communications and Employer Branding
Suppose you want to build your own business. You must invest in many areas - product manufacturing, administration, marketing, technology and much more. However, besides the straightforward cost incurred towards building your product/service, you have another crucial investment to make - human resources.
In other words, employing people to run your business.
A brand has multiple angles to work on, but having a strong, happy team is one of the important few. To build a good environment for them and to create a successful employee connection, you must focus on internal communication and employer branding.
(Source: Tag Me in Podcast)
Effective internal communication and employer branding involve creating an effective workplace culture, providing opportunities for teamwork, and collecting regular employee feedback.
Let us now understand why these are crucial for your business and how they work.
Internal Communication (IC)
We notice that large organisations have IC departments, which oversee internal communication, and small businesses without IC departments handle internal communication through their HR departments. However, IC involves many participants like top executives, managers, and employees - it is not confined to just one department. Everyone has a role to play.
IC ensures all employees are informed about the brand's latest developments, policies, and news. Moreover, it fosters cooperation between teams and departments, essential for organisational success.
Employees who feel connected to their colleagues and the brand will likely be engaged and committed to their work. In addition, regular IC helps build a sense of community and purpose, which can lead to higher levels of employee engagement.
Regular IC can promote transparency, trust, and open dialogue. In addition, it increases job satisfaction and productivity by reinforcing the company's identity, values, and purpose among employees.
IC can provide a platform for employees to voice their concerns, share feedback, and identify areas for improvement. This can help the brand identify and address issues before they become significant problems.
Employer Branding (EB)
A company’s EB demonstrates what working with them is like to existing employees and to potential ones. This would determine whether job seekers develop the interest in working for your company and what they would expect once hired.
(Source: Parker Design)
EB helps attract top talent by establishing your brand as a desirable workplace. This is especially important in today's competitive job market, where the best candidates have many options.
A strong EB also helps retain employees by creating a positive work environment, offering competitive compensation and benefits, and providing opportunities for growth and development.
A strong EB can help attract top talent to your organisation. When your company has a positive reputation as an employer, job seekers are more likely to apply for open positions, increasing the number of qualified candidates you have to choose from.
Employees who feel valued and engaged are more likely to be productive and perform better. An EB stance that highlights the company's culture and values can foster a sense of belonging and pride within the employees, leading to increased productivity and engagement.
An EB that values diversity and inclusion can also help attract a diverse pool of candidates and create a more inclusive work environment, leading to more significant innovation and creativity.
The most accurate representation of the employee experience comes from feedback. You will learn more about your brand through this process. When you use your employees' perspectives as a key, you can guide the brand towards growth.
And it doesn’t end there. As each company has its own culture and way of working, the collaboration between IC and Employer Branding is an excellent way to differentiate oneself from competitor organisations.
Need help with your internal communications and/or employer branding? Get started here!