Building a community-first wellness brand for women

Terrapy, a women’s holistic wellness platform focused on hormonal health, partnered with Albatrot to launch their digital presence and build an engaged community from the ground up.

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We approached the challenge with a clear objective: transform Terrapy’s mission into a vibrant, relatable online presence that educates and empowers women. Albatrot developed a distinct design language and a modern, conversational tone that resonated with women seeking wellness solutions.

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We rolled out insightful carousels, engaging videos, and thought-starter content with clear calls to action, driving conversations and community participation. Targeted paid campaigns on Instagram and Facebook amplified reach, while ongoing data-led optimisation ensured Terrapy’s content reached the women who needed it most, turning a wellness mission into a growing, engaged sisterhood.