Air India’s “It’s a Mom Thing” celebrates the quiet gestures of mothers that make every journey possible. Launched globally for Mother’s Day, the campaign transforms real, self-shot moments into a warm, universal tribute, capturing the authentic rituals shared before takeoff.

 

Partnering with creators worldwide, Albatrot wove these moments into a heartfelt film, driving the fact that travel is more than reaching a destination; it’s about the love that sends us off. Airport activations with postcards extended this sentiment, turning travel touchpoints into opportunities to reconnect.