Social Media

Brand Identity

Context:

Global Malls Divinity wished to enhance their brand positioning to increase their mall footfalls. Their limited social media presence and inconsistent messaging failed to resonate with their TG. They approached us to become their strategy and marketing partner with ultimate goal of improving footfalls.

Social Media and
Brand Identity

We approached the problem holistically to identify the gaps. We took a three pronged approach:

Visual Rebranding
Defining content buckets
Timely execution of creatives with a strong CTA tied back to visiting the mall.

Challenge #1: Maintaining Consistency Amid Frequent Updates

Challenges and Actions:

As a mall, Global Malls Divinity had a constant flow of events, promotions, and activities that required timely content creation. Keeping up with these frequent updates while ensuring a consistent and engaging social media presence was a challenge.

Action: Structured Content Planning & Execution

To address this, we implemented a structured content calendar that balanced promotional posts, event announcements, and engaging filler content. This ensured a steady stream of high-quality posts while allowing flexibility for last-minute updates.

Challenge #2: Outdated Creative Style & Lack of Audience Connection

The existing content lacked visual appeal and failed to connect with the audience due to a generic, uninspired tone and design approach.

Action: Complete Creative Overhaul & Language Transformation

We revamped the page’s entire aesthetic with bold designs, vibrant colors, and dynamic layouts to create a fresh and modern look. Additionally, we redefined the social media language to be more conversational, engaging, and action-driven, incorporating clear and compelling CTAs to drive interactions.

How things have translated on Social Media

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Srinidhi Silks Promotion - Carousel_Artboard 5.jpg

Reels

Results:

Our strategic approach led to significant improvements in Instagram performance over five months (September 2024 – January 2025):

Followers: Increased from 3,717 to 7,000 (+87% growth).
Engagement: Jumped from 409 to 13,434, reflecting stronger audience interaction.
Reach: Expanded from 64,932 to over 8 million, significantly boosting brand visibility.

By reshaping their social media strategy, we successfully positioned Global Malls Divinity as a dynamic and engaging brand online.

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