Making Holi global for Lufthansa with ‘A World in Every Colour’ and an AI film

Lufthansa sought to connect with Indian travellers during Holi, positioning itself as more than a carrier, as a brand that enables colourful, culturally rich experiences across the globe.

Under “A World in Every Colour,” the campaign reimagined Holi through a global lens, using colour as a metaphor for discovery. A pre-launch social series and UGC contest, amplified by influencers, built anticipation. 

The campaign culminated in an AI-crafted film that took viewers on a vibrant journey across continents, reminding travellers that with Lufthansa, there’s a world in every colour waiting to be discovered.