Industry

Healthcare

Our Role

Campaign Strategy, Performance Marketing, Social Media Designs 

An unwanted match no one asked for

Diabetes is often seen as an “old person’s disease.” But young millennials are at risk and many don’t know it. Albatrot launched #DiabetesMatrimony, a playful campaign that personified diabetes as an unwanted match, using the familiar language of matrimonial ads to make health messaging relatable. 

With strategic placements across social platforms and Google Display captured attention, driving audiences to learn more. 

The result: strong engagement, increased awareness, and a conversation that bridged the gap between millennials’ current focus on marriage and the urgent need to address their health risks. Because health should be on your checklist before the wedding.

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