Marico Innovation Foundation’s MIF Talkies is an online video series spotlighting impactful Indian innovations. Albatrot was brought on board to create episodes for IdeaForge, Tonbo, and Ecolibrium, with the challenge of explaining complex innovations in a short, engaging format while retaining their core essence. 

 

We crafted a storytelling-led approach, opening each video with a relatable narrative that seamlessly connected to the innovation and its real-world impact. This ensured viewers clearly understood each product’s relevance while staying engaged, transforming complex ideas into accessible stories that inspire and inform.