Lufthansa is one of the world’s leading premium airlines, known for its precision, innovation, and commitment to quality service. With a legacy rooted in trust and a future focused on sustainable, connected travel, Lufthansa continues to set the global standard for aviation.

 

Our role is to ensure that Lufthansa’s voice on social media in India mirrors this global vision while still speaking directly to the Indian traveller. Every post we create is crafted to stay fully aligned with international brand guidelines, yet feel culturally relevant, emotionally resonant, and creatively engaging for an Indian audience.

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From festive campaigns to simplifying benefits to inculcating the love for travel through content, we balance brand consistency with local relatability, making Lufthansa feel both aspirational and accessible every single day on social media.