Harley-Davidson set out to do what few dared: ride 3,141 km in 24 hours to showcase the raw power of the Sportster S. But a record attempt alone wasn’t enough,it needed to be felt. That’s where Albatrot stepped in. 

 

We deployed creative optimisation to align dynamic, high-impact video formats with audience interests. Using custom and lookalike targeting, we expanded reach while ensuring relevance. A mobile-first, video-led strategy featured crisp 10-15 second edits optimised for views and completions. 

 

The result was a campaign that didn’t just showcase a record attempt but amplified it, fuelling conversations and strengthening Harley-Davidson’s presence among India’s riding community.