ICAI is a member of Copper Alliance and the Indian arm of the International Copper Association Limited, the leading not-for-profit organisation for the promotion of copper worldwide. They reached out to us to create a video that helps establish the importance of copper in Indian Industry. The challenge was to create a video that was not only of international standards, but also in line with the communication they wanted to convey at their annual federation event in Delhi. The result was a truly world class output.