We love launching new brands. Set up in Gujarat, Bakefils has a range of finger and bite-sized snacks incorporating international flavors with a desi twist. Added to that, their snacks contain zero trans-fat. They assigned us with their marketing mandate. We have established them as a brand with quirk and charisma. Implementation of the strategy is being carried out by channelizing social media and creating focused digital marketing campaigns. The same is being amplified through ads and promotions on foodie-big platforms such as Instagram and Facebook.