With 2 generations of experience in manufacturing and exporting pure European linen, the brand recently ventured into consumer retail with a brand new line of apparel and home furnishings. Albatrot was to give the brand a facelift and initiate its foray into the digital space. A brand identity that is modern and contemporary yet stays close to its roots and centres around Linen was created. The digital strategy creates leverage around high quality linen and its benefits, modern/contemporary garments ideal for the India weather and value for money. The execution is with a robust presence on social media that beautifully showcases their garments, regular promotions and media buying for increased brand awareness and relevant influencer tie ups for added push.