Ananya Birla’s “You Make Me Better” tour required a digital-first push to drive ticket sales across four cities. Albatrot crafted and executed a six-week creative campaign aligned with the spirit of her new single, ensuring consistent, engaging visibility. 

 

We developed the key visual for the tour, planned and managed social media activities, and executed city-specific traffic campaigns supported by Instagram boosts. By leveraging a strategic mix of dynamic and static content across platforms, the campaign connected with Ananya’s audience meaningfully, turning digital touchpoints into action and ensuring the tour resonated with her listeners across every city.