AIR INDIA MOTHER'S DAY CAMPAIGN
The Flag Carrier of India.
Social Media Designs
Mother's Day Campaign:
UGC Digital Film
It’s a Mom Thing!
Our goal was to craft a touching Mother's Day film that hearts worldwide would resonate with while showcasing Air India as a global airline.
We believe that loved ones make journeys special. In this UGC film, we've captured the small yet significant gestures by mothers that make grand journeys possible.
To bring this project to life, we connected with creators from around the globe, getting them to capture moments they share with their mothers before setting out on a journey.
Our Content Creators
The film's self-shot nature ensures that the warmth of love shines. It remains authentic to its core emotion, adding a unique and heartfelt dimension to the production.
To make a larger impact, we amplified this project both online and on-ground.
Online, we generated excitement and buzz for the film in the lead-up to Mother's Day.
We got people excited about it at the airport, making it a part of the travelers' experience.
We crafted postcards for people to send heartfelt messages to their moms.
The reach of the campaign