Turning unspoken journeys into shared strength

Terrapy, a holistic wellness ecosystem for women, launched #BreakingTheSilence to give voice to the real, often unspoken health journeys of Indian women, building an informed sisterhood. We identified and onboarded women from diverse backgrounds, shaping their narratives while keeping them authentic. 

Through carefully crafted shoots ,aligned with Terrapy’s brand aesthetic, we turned these stories into a series of short and long-format videos that became the heart of an always-on campaign.

The result? Real women owning their vulnerabilities, sparking conversations, and fostering a deeply engaged community, leading to higher follower growth, meaningful engagement, and word-of-mouth credibility for Terrapy.