Raw Nature, a new men’s grooming brand, needed awareness and traction in a crowded market. We launched #EarthInABottle, positioning Raw Nature as an all-natural, environmentally conscious grooming brand that’s good for men and the planet.

 

We identified the right audience, platforms, and content to bring the brand’s essence alive, creating a campaign that felt fresh in a category dominated by chemicals and clichés. Every step was optimised to sharpen reach and relevance, building trust and desire. The campaign turned Raw Nature from a little-known entrant into a brand people noticed, engaged with, and purchased, setting a strong foundation for its growth in the natural grooming space.