Babycell, the premium bank for umbilical cord blood banking. Babycell has shifted its field of expertise from solely paediatric care to paediatric and adult health. To effectively bring on this transition, they got us on board for the rebranding mandate. We incorporated the current brand’s design styles and language into the new-look seamlessly, which was equal parts exciting and challenging. We have documented the evolution of the logo from Babycell to Biocell.