Babycell, the premium bank for umbilical cord blood banking. Babycell has shifted its field of expertise from solely paediatric care to paediatric and adult health. To effectively bring on this transition, they got us on board for the rebranding mandate. We incorporated the current brand’s design styles and language into the new-look seamlessly, which was equal parts exciting and challenging. We have documented the evolution of the logo from Babycell to Biocell.


Design Breakdown

Colours and Fonts

Final Logo

Brand Collateral

Other Projects



Website Design & Development


Sacred Capital

Video Production

Marico Innovation Foundation

Copper Alliance

Video Production

Copper Alliance

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