Bajaj Auto wanted to amplify Pulsar’s presence in key international markets like Brazil, Egypt, Colombia, Argentina, and Turkey, aiming to build brand recall and engagement in a crowded automotive landscape.

 

Albatrot launched #DuniyaKheleIspey, an influencer-led campaign showcasing global bikers performing stunts on Pulsar motorcycles across stunning international locations. This brought Bajaj’s “The World Is One’s Playground” positioning to life while tapping into the aspirational mindset of young, adventure-seeking riders.

 

The campaign captivated audiences with high-energy, authentic content, generating millions of views and engagements across platforms. It successfully strengthened Pulsar’s positioning as the motorcycle for those who seek thrill and freedom, building relevance in global markets.