From the prestigious house of Society Tea, Tea Terminal is a brand new café based in Homi Modi Street, Fort, Mumbai. Tea Terminal’s offerings extend to more than just tea — it’s an all-day café that gives foodies an authentic dining experience with regionally inspired dishes and bite sized tea accompaniments with freshly brewed tea at its epicentre. We created a robust digital presence for the cafe, the objective of which was manifold - from awareness and reach to building a genuine, like minded community of tea lovers who appreciate a freshly brewed cup of top quality tea and delicious local tea accompaniments.
Social Media Management
To deliver on the expected goals, we devised a design and storytelling led digital content strategy with an objective of creating a strong brand visual language, unique voice and tonality and strategic content creation to increase brand recognition and recall which will eventually lead to consumer brand evangelism.