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SWISS DIWALI CAMPAIGN

Home is where your people are.

Video Production

Performance Marketing

Social Media Designs

Influencer Campaigns

Context: 
Diwali Campaign:
Digital Ad Film

Diwali is more than just a festival, it is deeply rooted in the idea of being with loved ones. However, for Indians living abroad, celebrating Diwali with family isn't always possible. Recognizing this, SWISS International Airlines aimed to connect the festive sentiment with its promise of premium service by redefining what "home" means during Diwali.

The film's emotive storyline captures the warmth of family connections, resonating deeply with viewers and garnering millions of interactions on SWISS India's Facebook and global YouTube channels.

Task

Position SWISS as the airline that brings loved ones together during Diwali, fostering emotional connections and creating a memorable festive campaign.

Challenge:

Connecting "Travel" with a traditionally "Stay-at-Home" festival.

Action:

Our approach began with deep audience research to understand the emotional significance of Diwali for Indians abroad. We identified that the festival is less about location and more about togetherness. Leveraging this insight, we shifted the narrative from "coming home" to "home is where your people are," presenting SWISS as the enabler of meaningful reunions.
This reframing allowed the campaign to resonate emotionally while staying authentic to the spirit of Diwali.

To spark engagement, we designed an innovative User-Generated Content (UGC) contest, launching an original SWISS audio track tied to the campaign’s core message. The simple yet emotionally driven montage-style reels encouraged audiences to share their stories, making the message personal. The contest, supported by influencers and on-ground activations, ensured widespread participation and consistent messaging.

The Impact

The reach of the campaign

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9.4K Views

  • Reach: 20,038,283

  • Impressions: 28,332,159

  • Engagement: 9,418,519

 3.2 million views on reels created with the original audio, with over 100 reels generated.

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