Marico Innovation Foundation
MIF Talkies is an innovation platform in the form of an online video series. This is a series of short online videos that showcases impactful innovations with an aim to bring them to light. Albatrot Digital was got on board to add to the video series with IdeaForge, Tonbo and Ecolibrium. The challenge was to create a short video and at the same time insure the story and the innovation for each of the companies comes through. We used a unique approach of using a story to start the video that not only established the innovation, but also the effectiveness of the product/service.