Get your game face on, with Indinews!
Indinews is a sports news website that brings sports buffs the latest scoop about match scores and news fresh from the field. It established its presence in the Indian sports circle as the principal sponsor of FC Goa in the Indian Super League 2020-21.
Indinews wanted to be recognised as a name synonymous with sports news and fresh-off-the-field updates. It wanted to amplify the noise around its association with FC Goa and create meaningful engagement with the audience.
TIn order to make the brand a recognised and reliable sports news entity, it was imperative to be accessible to all levels of sports fans, no matter the region or language. This was done via Telegram & ShareChat in addition to Facebook and Instagram.
Through a series of engagement focused mini-campaigns like the Indinews #SuperQuizChallenge, we gave buffs an opportunity to meet their favourite FC Goa players. We also crafted an #IndiSkillsChallenge that encouraged football fans PAN India to show off their footie skills and win a chance to win exclusive FC Goa merchandise.
All these campaigns innately leaned towards giving fans an opportunity to interact and connect more intimately with their favourite football stars.
Through incentive-based contests like the #SuperQuiz & the #IndiSkillsChallenge along with engaging and meaningful content, it enabled us to increase our reach and maximise data capture.