Indian Gifts Portal
Indian Gifts Portal or IGP, is an online gifting company with a large variety of premium products and curated gifts that aims to cater to almost any gifting requirement.
IGP approached Albatrot to elevate the gifting conversation and enhance their communication around the celebration of the brother-sister bond on Raksha Bandhan via a digital first creative campaign.
The core communication was expected to highlight the new normal of trans-continental celebrations while still keeping traditions and bonds between siblings alive.
Albatrot zeroed in on a widely relatable insight that echoes the love between siblings which deserves to be celebrated, no matter the distance.
#TheGreatestGift was crafted to capture this sentiment. Creating messaging and visual communication that played on the nostalgia, playfulness and quirks of a sibling relationship, Albatrot aimed to tug at the audience heartstrings.
The campaign also highlighted the brand USP’s like strong national and international delivery network and safe delivery practices, that have become an important factor in decision making for the TG.
The messaging was further romanticised around the curated range of offerings & personalised products via building a strong campaign narrative through IGPs social media presence and in-portal communication through various assets like short format videos, posts, emailers, banners etc.
Engaging Social Media Posts
Dynamic Video Content