Sanjeevani… Life Beyond Cancer
With the aim of raising the bar of cancer care in India, Sanjeevani… Life Beyond Cancer is an award-winning non-profit organisation that works towards enriching the lives of cancer patients through every stage of the disease.
Albatrot was entrusted with creating communication that ditched the sorrowed death trope typically associated in cancer campaigns and promoted the CanSaarthi Program beyond the cancer community, across the 10 Indian states SLBC has a presence in.
Social Media & Digital Strategy
In order to connect with 10 different states that speak multiple languages, we chose to speak to them in the one language they were all fluent in Bollywood! Using Bollywood lyrics we wove the communication to speak about the features and benefits of it. It highlighted the handholding, counselling and holistic care a patient receives.